There are 10 main points you should focus on:

1. Keywords
2. URL Text
3. Description, Meta tags
4. Title tags
5. Image Names
6. ALT tags
7. Heading tags
8. Content
9. Hyperlinks
10. Make a sitemap

The focus of these 10 points will improve the ability to be found by the search engines.

Keywords:

Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords = Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

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URL Text:

When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

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Description Meta tags:

These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags:

Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Give every page a complete and meaningful title: This is also directly from Google's Webmaster Guidelines. The "title" tag is supported by every web creation tool out there, and goes in the header of a web page.

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Image Names:

As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

DO NOT place important text inside images: Google says: "Try to use text instead of images to display important names, content, or links. The Googlebot doesn't recognize text contained in images."

It is very tempting to create images with text inside them, for the very simple reason that you are not limited to the very few font options that basic HTML allows. Also, different browsers tend to display things differently nowadays, so it is much easier to create a text image, which will be shown consistently and not worry about styles, operating systems, etc. Unfortunately, the Googlebot doesn’t like this one bit...

ALT tags:

Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

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Heading tags:

Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design:

BloemSBN offers custom web site designs ... order yours now!

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag ...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

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Content:

As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

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Hyperlinks

Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

We also submit your site to

Make a sitemap:

Google says: "Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages."

A site map is just a page on your website where you guide your users through the structure of your site. The most basic form of sitemap is a page that lists all of your pages, with a brief description and a link - ALL TEXT, of course; the Googlebot cannot read sitemaps that are not in plain text. When you make the sitemap, follow all the rules above and don't forget that the purpose of the sitemap is to guide your human visitor.

Keep these 10 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

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We Include SEO in our website design and setup process.

Written by Murry Daniels:- http://www.activesearchresults.com

Thank You Murry for this fine Article.

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